Visitors to the City of Lakeway’s website at www.lakeway-tx.gov will notice a big change after the city and long-time provider CivicPlus unveiled a new redesign Aug. 25.
The city’s website retains the same address, but portrays Lakeway’s active population and beautiful landscapes in a more modern look with new easier-to-navigate menus, easier-to-read fonts, vibrant color schemes and stunning photography.
“Years of feedback from the community, input of all city departments and the talent at CivicPlus inspired this redesign,” Lakeway Communications Coordinator Devin Monk said. “Our goal with this redesign was to add more than just a fresh coat of paint – we wanted an improved user experience.”
The redesigned website contains much of the same content as the previous version, but now includes responsive design, which scales text and images to be read more easily on the various screen sizes of smartphones and tablets.
“Responsive design is an industry standard that we are pleased to finally be able to offer our users, nearly half of whom are on mobile devices when they visit our website,” Monk said.
Users may take advantage of a new set of colorful graphic button links that pop off the screen to quickly connect them with the Parks and Recreation and Police departments, Municipal Court, Permits & Inspections, Employment Opportunities, Pay Online and Let Us Know, which is a popular reporting tool for the public.
“We analyzed our website traffic over a six-year period to develop these graphic buttons and get people where they want to go more quickly and more easily,” Monk explained. “In just a few clicks of the mouse or taps of the finger, they can find what they need.”
Another key feature of the redesign is the implementation of microsites for both Lakeway Police and Lakeway Parks and Recreation departments to spotlight their unique identities, services, and community programs.
Microsites are mini-websites that reside within the www.lakeway-tx.gov website but have their own color palettes, graphic button links, menu items, news, calendars and more.
“The Lakeway community will enjoy improved access to police and parks and recreation content on the city’s website that invites them to explore each department online,” Monk said.
In addition to the redesign, the city also transitioned to a newer content management system for its website that will enable city staff to present information in new ways, such as embedding videos and photo slideshows directly in webpages.
“It’s difficult to stay ahead of the technology curve, but I believe that the city’s newly redesigned website will meet, and hopefully exceed, the expectations of our online community,” Lakeway City Manager Steve Jones said.